Irish Roman Catholic who describes (B Devlin) her school days

Source D is form an Irish Roman Catholic who describes (B Devlin) her school days, which implies a degree of bias because her Vice Principle â€Å"mother Benignus† had her family suffer at the hands of the British. Her view on Protestants was that they were not Irish, and she even had separate views on teaching about Irish history. This source is an adaptation form b Devlin â€Å"the price of my soul, 1969†, this date indicates that this source could be primary but yet again it could be bias. This source is limited in a way but still gives us sufficient evidence to show how troubles could have broken out, because Protestants and Catholics Were divided as communities and were taught in separate methods, they were also separated so when the two meet either side would contradict each other. Therefore resulting in violence. Source E is a Protestant cartoon from the nineteenth century showing â€Å"ERIN† (Ireland) bound by ropes by a Catholic Priest. This is portraying conflict between the two religions. There is a message portrayed by the cartoon and it is that Catholicism has control of Ireland. But this could be portraying the truth, as Catholicism was the main religion in Ireland. This source is limited but it helps to show how conflict between Catholics and Protestants came about. But this could also be a Propaganda Against the Catholics to try and gain support for Protestants. Source F is a map showing the Gerrymander in Derry in 1966. It is obvious that the Protestants have deliberately placed themselves at an advantage in places where they get the most votes apart from the South Ward, where Catholics had the majority. But this source is very limited, as it cannot give more information than it already holds. Source G is of Protestant images of Catholic attacks on Protestants in 1641. This could be propaganda to recruit more men into raising an army. If any thing I think the Catholics people who are being pushed around because the Protestants have the British behind them so this makes more tension added to what is building up to be the beginning of the troubles. Source H is what some People would call primary evidence that has no bias what so ever. This is true to some extent the photograph shows a civil rights marcher clearly being struck by armed officers. However the photo is limited evidence we cannot see what is outside the perimeter of the photograph or what before or after this incident to cause the RUC officers to strike the marcher. There may be a cause for it and yet it could also be a raged attack by thee RUC officers. We also learn that the police might have attacked without provocation and there is a lot of violence in the blood of both Protestant and Catholics. This source, like others can be read two ways it can show two sides to an uncomprimised story. However it is sources like these that did infact add insult to injury, in that it was probably sold to papers and both Catholics and Protestant would be outraged reading this. One side could feel disgusted that uniformed officers are acting in this way at a peaceful civil rights march. And the other side could say that the media is quick to snap a photograph of a RUC officer beating a marcher but where is the photograph showing the cause for their attack IE violent marchers or perhaps a weapon of some sort. So really this source has not helped either side prove or gain in any way but just aggravated the situation. Source I is a photograph of a violent situation where loyalist ambush civil rights marchers at Burntollet in January 1969. This picture is not very clear and does not tell us much about the ambush. As the picture is not clear you cannot tell whether there is actual violence. This piece of evidence is primary but it could be bias. There seems to be something censored in the photograph as every one is looking in the direction direction were it is censored. This source source doesn't really help add more tension between the two sides but it does stir a little fire I think. Source c is telling us of a man who was in a pub before the incident, where Para troopers told him â€Å"they were going to clear the Bog.† Which when added to what I have read in the â€Å"Bloody Sunday† gives an idea that they had an intention to go in and fire and they were expecting trouble. Source B tells us that as time progressed so did science and so the forensic evidence was able to change for the better, as this source tells us that a lot of evidence was changed. The Para troopers used illegal weapons. I think that this source is linking with source C to say that the Para troopers were abusing Their Powers that day. Source A: Paras in bloody Sunday evidence Storm. Source A is from a newspaper report dated Friday 17th September 1999, bloody Sunday occurred 30th January 1972. There is approximately 27 years and nine months between this event and the report. Although the report is not trying to interperate the events of Bloody Sunday it does them. The report also discusses enquiries that are going on presently about bloody Sunday, again 27 years ago. This is just one example amongst many that clearly illustrates how an event so big in history is discussed even years after it occurs. Although compared to a historical event such as the battle of Hastings, Bloody Sunday is quite recent, it is perhaps this fact that makes it hard to determine what happened that day. For example we have limited source work/ evidence or exact knowledge of the battle of Hastings but for Bloody Sunday we have plentiful, which is why I guess that it makes it harder to judge what really happened. Witnesses and evidence contradict each other through bias in their stories and the sides that they take. Photographic evidence can be read two ways as can scientific and again this will be perceived through the side that you take. It is the evidence that contradicts itself and other hard facts. It is because the evidence can be read in two ways that it has produced so many interpretations and will continue to do so throughout time. Looking at Bloody Sunday is a bit like analyzing the color red. Depending on the perceiver's personality or current state of mind red can be viewed in many different ways. It can show passion, aggression, rage, danger, royalty, love, authority or hate. Neither of the above are correct and neither are incorrect but we can all agree that if there is an underlying emotion that we associate with something visual i.e the color red, it will be enhanced once the two meet. It is in the same way that we may view the events of Bloody Sunday. There is underlying emotions within people concerning that day and these can be brought to light by different factors. Depending on what it is that the person involved has connected as a visual stimulant different things will arouse different emotions.

It 284 Week 9 Capstone Checkpoint

IT/284 Week 9 Capstone Checkpoint: Establishing Seamless Support Establishing Seamless Support Enterprise computer support has experienced on-going development to better serve various consumer bases. Write a 200- to 300-word response encompassing strategies that would help minimize miscommunication between the two parties. What components of the problem solving strategy have the greatest effect within a computer support atmosphere?Miscommunication occurs often between two parties depending upon the scenario; the main focus is how the person that is communicating holds the audience. It is critical to tear down the communication lines and that by itself, would not be enough action open the lines of communication enough to conduct proper business. How might the support specialist and customer both be satisfied if there has to be compromise from one side of the conversation?Communication is directed towards an audience solely based on their comprehension of the entire thought process of the person presenting the material, in the message being delivered. Regardless of formatting, messages for the most part, are highly predictable, and repetitive; which helps individuals conquer difficulties brought on by barriers within the communication process.Also; repeating information effectively helps get the point across to an audience as the main part of the message, and this allows the audience to retain the focus points of the communication. An example of this would be, if the speaker gives a long presentation, which includes key elements of the message. In this case key elements would be lost, so it is imperative to emphasize the points of the message with a method of repetitious messaging; another method that can be utilized for the purpose of communicating main points.

Response to Coments on DQ1 Hunt and DQ2 Smith Essay

Response to Coments on DQ1 Hunt and DQ2 Smith - Essay Example The majority of accountants have a very high sense of moral and ethical standards. â€Å"Ethics in accounting is of the utmost importance to the accounting professional and those who rely on their services (Enotes, 2011). The academic community should stress more the importance of ethics in business. All courses should teach applications of business ethics in relation to the material being taught. DQ2 In your response you mentioned that investors use financial information to make decisions whether to buy or sell stocks. Common stocks are a very common type of investment, but there are other financial instruments that are traded on the open marketplace. In the money market corporate bonds are often sold by corporations in order to raise money. There are other instruments such as mutual funds which reduce the overall risk associated with the investment. It is true that both investors and creditors need financial information, but I believe that this information is more important for le nders than for investors. Lenders deal with billions of dollars in debt. In the recent global financial crisis we saw how volatile the financial system can be. The banks in the United States received the largest governmental bailout in the United States history. On October 2008 the US Senate passed a $700 billion bank bailout package (Amadeo, 2011). References Amadeo, K. (2011).

Human Resources in the Hotel Paris Essay Example | Topics and Well Written Essays - 500 words

Human Resources in the Hotel Paris - Essay Example The gap is one of alignment between larger company strategy of superior service and superior customer experience, on the one hand, and how the company at present compensates its employees, which does not necessarily bring out the best out of those employees (â€Å"The Hotel Paris Case†; Freedman and Kosova 1-4). There is a disconnect between what the company hopes to achieve, which is establishing the hotel as providing superior guest services, on the one hand, and on the other hand the way the company in general just pays average wages in comparison to the industry, and in some cases pays lower than average industry wages for some of the roles. The challenge is in aligning pay levels with the crafted strategy to provide differentiated, superior hotel services to guests, in comparison to the industry level of services. This strategy is hoped to elevate company profitability and viability in the long term, but the current employee compensation strategy of paying employees just what the industry pays on average will not help the company achieve its larger goals (â€Å"The Hotel Paris Case†; Freedman and Kosova 1-4). Tied to salaries, there is a disconnect between what the company wants to achieve, superior service, and the way the current compensation strategy pays employees the same way regardless of performance. Superior service means superior employee performance, but at present employees have no motivation or reason to perform, given that pay is not tied to the way they do their work. There are no incentives in place to reward good work. Moreover, the current pay strategy does not stimulate interest from top performers in the industry to go work for Hotel Paris, because there are no incentives to work hard in order to move ahead. The current pay strategy may have encouraged mediocre employees to stay (â€Å"The Hotel Paris Case†; Freedman and Kosova 1-4). There is obviously a price to pay for superior service, and that price is employee pay that is on par or superior to what the industry pays. Superior pay may mean a compensation package that is superior, and not just necessarily based on gross financial pay.

Spring Assignment Example | Topics and Well Written Essays - 500 words

Spring - Assignment Example The themes that pop up in the mind, while listening to this piece, can be linked together to form an imaginary saga. The music rejuvenates the mind with flamboyant colors and a lively weather. It populates our imagination with things that are associated with the positive memories of lives. The symphony starts with a beautiful composition of violins which gives off a lot of youthful energy. It conjures an image of a young person in the middle of the meadows. The cloudy weather and cool breeze is captivating the attention of this person. The person has nothing on his mind apart from the ambience surrounding him. His past and future are beyond him at that moment. The present is only what concerns him. He has no idea where he came from and where he is going to go. Two minutes into the symphony, a strange disturbance seems to approach that person. Perhaps some people are following him for something that he is not even aware of. He cleverly escapes from the trouble and tries to figure out why he was being chased. He then enjoys a tender meal out in the open. This whole notion emphasizes the fleeting nature of dark interludes in our lives. Whatever the story of this character may be, he just cannot let go of the beauty that surrounds him. The music does not tell much about the person but it does give a hint of royal touch to the character of the person. It sounds as if he left the royal life and all its riches to live the life of a common man and just be able to feel the blood gushing trough his veins. The music reminds us that life comes from nature and that there is nothing more beautiful than nature. Problems will come and go but one cannot forget to observe and appreciate the beauty and purity of nature because if he forgets than perhaps nat ure will forget to do the same too. The music illustrates that such joy can come after committing a noble act even if it gets us into trouble so our protagonist could have committed such an act. That would explain the

Critical Thinking Essay Example | Topics and Well Written Essays - 500 words - 13

Critical Thinking - Essay Example These mistakes manifest themselves in their reasoning, biases, prejudices distortions, vested interest and self-interest. In this context, the paper critically evaluates Mr Herman Good Eagle’s routine in an attempt to try and figure out the obstacles that significantly contribute to his lateness. Subsequently, critically thought solutions will also be put forward in order to enable Mr Herman manage his time efficiently. Sometimes, being late is a way of life for some people. They happen to think that they have more time in their hands than is really available. This kind of thinking is both detrimental to an individual. For example, due to poor time management Mr Herman risks losing his job. To figure out the factors contributing to Mr Herman not keeping time, his route map will be analysed systematically. Also, Mr Herman’s causes might be technical. This means that he is bad at estimating or approximating how long events/things take. As illustrated, the consequences of running late mostly run deeper than most people (Banai, 1988). People will tend not to trust an individual who is always chronically late. As such, the individual will have a negative reputation which consequently will affect relationships. A lot of factors contribute to making Mr Herman late. First, Mr Herman seems to be waking a little bit late than is expected.

Faults in U.S. Intelligence Operations Carried over from Persian Gulf Assignment

Faults in U.S. Intelligence Operations Carried over from Persian Gulf War I to Persian Gulf War II - Assignment Example The war was successful due to the fact that no much resource was used during the war and only estimated 300-Allied soldiers lost their lives. Twelve years down the line, the U.S. and its allies again initiated another war with Saddam Hussein in 2003 with a view to toppling his regime. The reason for Iraq’s invasion according to the then U.S. president George Walker Bush, and the then British Prime Minister Tony Blair was that their intention was to disarm Saddam of weapons of mass destruction (WMD) and stop Saddam from supporting terrorist as well as liberate the people of Iraq3. The war ended after several months of fighting with the culture of Saddam Hussein in Baghdad Iraq. Despite the success in the two wars, the U.S. intelligence services have been faulted for not doing its work as expected. This was mainly manifested during the Persian Gulf War of 1991. After discovering the faults, the U.S. intelligence service took several initiatives aimed at rectifying the faults to avoid a repeat of such errors in subsequent operation. Despite these attempts, the question that one may ask is whether the US intelligence op eration made similar faults during the Persian Gulf War of 2003? The objective of this paper is to analyze whether the faults in US intelligence operations were carried over from the Persian Gulf War of 1991 to the Persian Gulf War of 2003. Intelligence department plays a major role with regard to the provision of vital information that may help country strategize in time and combat any security threat5. Provision of timely and accurate information is important because it may help a country prepare in terms of defence and put in place the necessary resource needed to prevent any security threat. This has been a major concern for the United States government since the end of the Cold War. Nevertheless, some of the intelligence services have failed the government of U.S. with regard to the provision of vital information regarding  uncertainties and early warning. This was witnessed during the Persian Gulf War of 1991 when the I MEF failed to provide a strategic warning during months Saddam Hussein invaded Kuwait in 1990.

Strategies Used by Wal-Mart Essay Example | Topics and Well Written Essays - 1000 words

Strategies Used by Wal-Mart - Essay Example For the small and medium enterprises, Wal-Mart has a â€Å"Sam’s Warehouse club† where member businesses can buy retail and office items at cheaper rates. In serving both these customer segments, the key strategy of Wal-Mart is to maintain price leadership. Its business is based on the premise that Wal-Mart can guarantee the best (lowest) price to its customers. This best price guarantee is reflected in what they call is their â€Å"Every Day Low Price† (EDLP) program. Wal-Mart gets this price advantage mainly through a two-pronged strategy. The first lever to ensure low price is their economy of scale, and the second lever is the global sourcing which allows them an â€Å"arbitrage opportunity† between supplier prices across a broad spectrum of geography which other retailers may not be able to access. The second key element of strategy for Wal-Mart is to address the sustainability and environmental issues. Due to the nature of its business, Wal-Mart and other retailers are constantly under pressure from NGOs and other activists to render the business more environment friendly and more socially responsible. Therefore, Wal-Mart’s strategy is to work closely and transparently with several organizations to address these issues and to provide an annual update on these elements in their annual report. This strategy helps Wal-Mart maintain its friendly image and prevents customers sensitive to these issues from moving away from Wal-Mart. Expected changes in their strategy to expand the business The retail business is under pressure from several fronts. From direct and indirect retail competitors (large store based retailers and small neighborhood shops), from pressure due to poor economic condition causing less security and job losses, and from emerging technologies (e-commerce and mobile commerce) which can entire alter the retail business landscape. These pressures are also bound to affect the profitability of their operations. T hus, Wal-Mart can be expected to bring in several strategic changes that enhance their productivity and lower costs. Further, in order to respond to these challenges, Wal-Mart can be expected to being several strategic changes to their sales operations as well including changing the current store plans, introducing new store formats, and scaling up its e-commerce operations. Wal-Mart realizes that current stores need to be made more relevant to the customer; that is expanding the assortment of products offered. In order to do this, they may need to not only generate more supplier contracts but also alter the allocation of their retailing pace. Further, in order to counter the competition from small local stores, Wal-Mart can be expected to introduce new retail formats – neighborhood stores/convenience stores. As the volumes and variety of products at these stores is expected to be lower than in their traditional large retail stores, they could be expected to make significant changes in their supply chain for serving these retail stores too. Next, as internet-based and now mobile-based commerce is becoming increasingly important, they can be expected to increase their investment in providing solutions for these opportunities. Developing Smartphone

Lobbying on Standard Setting in Accounting Assignment

Lobbying on Standard Setting in Accounting - Assignment Example The present paper has identified that the chairman of SEC is selected through political appointment by the federal government. Thus, it is less likely that chairman would not be influenced by the activities of lobbying in the field of setting accounting standards. The lobbying activities in the field of accounting standard setting is directed at influencing the FASB in providing more flexibility to the firm in their accounting practice with no attention towards the safeguarding the long term interests of the firm as well as the investors (Andre, Cazavan-Jeny, Dick, Richard and Walton, 2009, p.24). The intentions of the lobbies are guided by narrow interests of enhancing short term economic value of the firm by allowing relaxations in the accounting standards which are contradictory to the rules and regulations prescribed by FASB. The process of standard setting in accounting is guided by the rules and regulation of Financial Accounting Standards Board (FASB). The process of standard setting in accounting is guided by the rules and regulation of Financial Accounting Standards Board (FASB). The issues involved in the process of standard setting in accounting bring to light the influence of politics and activities of lobbying on setting the standards for accounting (Ball and Foster, 1982, p.165). The activities of lobbying in the setting of standards in accounting explains that politics and lobbying have a direct influence over the activity of standard setting as in the financial policy framework of the organizations. The lobbying activities include purposeful intervention with an aim to manipulate the setting of accounting standards with the help of economic activities so that the economic value added to the company could be enhanced (Beresford 1, 1997, p.90). This is, however, viewed to be inconsistent in accordance with the guidelines of the Financial Accounting Standards Board (FASB). The activities of lobbying is aimed at derailing the standard setters from t he achieving the objectives as set by the Financial Accounting Standards Board though reporting of consistent financial statements. FASB recommends improvement of transparency in accounting by setting the standards on accounting procedure and providing flexibility in the process of reporting financial statement and accounts. The issues related to lobbying on standard setting in accounting arise when the Congress is influenced by the politically influential constituents which are misdirected to achieve self motivated interests (Beresford 2, 2001, p.85). The lobbying by the accounting firms in the process of standard setting could also lead to improve of accounting standards being set by their clients. This is achieved by addressing the areas of ambiguity in the accounting rules prescribed by Financial Accounting Standards Board. The various issues in case of lobbying in the area of setting accounting standards highlight the interests of the companies to reduce costs and attain flexib ility in financial reporting (Bertomeu and Cheynel, 2013, p.814). For example, the accounting standards set by FASB requires the company account to be reviewed on a periodic basis by the auditors.

Project Management Unit 7 - Assignment Essay Example | Topics and Well Written Essays - 500 words

Project Management Unit 7 - Assignment - Essay Example In the transportation stage, he will need information on the status of the transportation of the machines. The freighters will give this information. They will use phones and emails to communicate between them. The vendor will also communicate to the company on his progress on acquiring the machines the company requires for the installation of the system. This will be done by use of emails and personal communication with the head of the installation project with back up documents in hard copy. The engineers will need to keep in touch with the technicians in London and Baumholder. They will require information on the progress on the installations the technicians make on an hourly basis. The engineers and technicians will use teleconferencing to communicate. This will enable the engineers to communicate on small details that would not be possible with other methods of communication. They will also require the feedbacks from the testers on a daily basis during the testing stage. The engineers will provide questioners to the testers to complete. This will be done online through the use of electronic mails and phone calls. The engineers should also report on the progress of the installments to the company management through presentations and reports. They should make updates to the implementation team on a weekly basis to give the company enough time to address any emerging issue. The engineers should make the updates in hardcopy as well as in person with the head of the company’s department in charge. They will require instructions from the engineers. The technicians will also provide a detailed report on the system they assemble. The report should include all the information necessary to addressing future breakdowns or changes in the system. The report should be in hard copy, and they should deliver it to the company’s data department for storage. The department shall ensure that the purchases the vendor makes are in line with the specifications the

Personal statement for medical residency Essay Example for Free

Personal statement for medical residency Essay Family residency has been my passion for a long time. This is not farfetched. I have been nursing an ambition to be a family physician for a very long time, this is unconnected with a series of experiences that I have had in the past. A few days before commencing my medical training in Poland, my mother had a major heart attack and she had to be admitted for emergency surgery heart bypass surgery. The way she was attended to by the medical personnel, especially the resident physician endeared me to this particular specialty. Moreover, my experience in the medical school was a pleasant one as I learnt to deal with real life situations as they occur. i enjoyed rotating through all the units. However, the one rotation that i still cherished most was that on Family Medicine. Working with the consultants also had a lasting impression on me as I also learnt how to interact with diverse groups of individuals, from the infants to the aged. This experience was one that i would always remember because of the potential inner satisfaction that I could derive from being a Family Physician. I foresaw a future where I would be able to forge long term relationships with people with the aim of improving their health and contributing to their healthy lifestyle. This dream will be achieved if I am accepted for this residency program. I have been opportune to traverse many countries in Europe including Poland, where had my medical education. I have seen people suffer from lack of adequate medical attention. I had some clinical rotations in Chicago in a medically underserved area. This made me see people that would otherwise not have suffered had it been that they have adequate medical attention. My teachers have been my role model all the while, tutoring me for the challenges ahead. I want to be able to affect the lives of people positively in way of being their physician. I have a strong passion for this specialty. I strongly believe that this residency program will further improve my skills at becoming the physician I have always wanted to be. The total health of the patient is my concern – not only their medical health but also their emotional well being. I want to be an excellent family Physician.

Checklist For Evaluating Internal Controls Essay Example for Free

Checklist For Evaluating Internal Controls Essay For publicly traded companies, the Sarbanes-Oxley Act of 2002 requires an audit of internal controls. The purpose of an internal control evaluation is to evaluate risk, which offers auditors a basis for audit planning and provides useful information to management (Sox Law, 2006). Auditors typically use the five basic components of internal control to approve the entire system. According to Louwers, Ramsay, Sinason, and Strawser (2007) the five components to internal controls include control environment, risk assessment, control activities, monitoring, and information and communication. Control environment involves the tone of the organization and includes â€Å"the integrity, ethical values, and competence of the companys people† (Louwers, Ramsay, Sinason, Strawser, 2007). Risk assessment involves a thorough assessment which â€Å"identify(s) risks, estimate their significance and likelihood, and consider how to manage the risks† (Louwers, Ramsay, Sinason, Strawser, 2007). Control activities involve specific actions which help ensure that management’s goals and projections are met. Monitoring involves the continuous assessment of internal controls. Information and communication relates to the efficiency and reliability of information and communication regarding how the information is presented and communicated to users. Internal controls protect the financial information and operations of a business. The development and implementation of these controls are typically the responsibility of the business owners. Internal or external audits may be used to gauge the efficiency of internal controls. This audit generally takes place following a standard process of risk measurement regarding the business operations and financial information. The measurement data is most effectively determined by using an internal control checklist. Checklist Phase One: Understand and Document the Client’s Internal Control Obtaining an Understanding Control Environment Evaluation Risk Assessment Evaluation Information and Communication Assessment Phase Two: Assess the Control Risk Phase Three: Test Controls and Review Control Risk Reassess Controls Direction of the Test of Controls Reassess the Control Risk

Consumer Perceptions of Private Label Brands in China and UK

Consumer Perceptions of Private Label Brands in China and UK CONSUMER PERCEPTIONS OF PRIVATE LABEL BRANDS IN CHINA COMPARED WITH THE UK Summary In China there are fewer studies of private label brands (PLBs) that take up less market share than generic brands and national brands. However, there is a successful development of PLBs in the UK. Therefore, this thesis aims to explore the difference of consumer perceptions on PLBs between China and the UK with national brands as a standard. The literature review will review theories like brand equity/image, PLBs and double jeopardy; PLBs development compared with national brands in China and the UK; the influencing factors of consumer purchase behaviour and previous researches of consumers perceptions about PLBs in China and the UK. The main objective of this part is to ascertain the difference of consumers perceptions between PLBs and national brands in the UK. Primary research will take the form of a non probability convenience sampling method to randomly select 200 members of the public from two shopping malls of Xidan and Wangfujing and several large-scale supermarkets in Beijing. Questionnaires will be used for data collection, and data is analysed by Snap statistical programme. The finding shows that there is a significant difference of PLBs perception between China and the UK. Before the evaluation of brand image, the awareness of PLBs in China is understood and just less than half of respondents know the own-label biscuits. With reference to the literature reviewed on consumer perception in the UK, it can get the result that Chinese PLBs are perceived lower than British PLBs on the all attributes except â€Å"cheap† and â€Å"good value†. Chapter 1: Introduction 1.1 The topic of research The aim of this thesis is to better investigate how private label brands (PLBs) are perceived by consumers in China, and compare it with the UKs. 1.2 Principle research question To understand how Chinese consumers perceptions of private label brands differ from the UKs. 1.3 Overall research objective The primary purpose for this research is to discover the main difference of consumers assessment of private label brands between China and the UK. This thesis will explore if there are significant differences between Chinese consumers evaluation on PLBs and the UKs, and analyse the relevant factors that cause the distinctness of consumers evaluation roundly on the basis of prior research in this subject scope. 1.4 Individual research objectives In order to achieve the principle objective of this study, it will intend to fulfil the following objectives: To identify the actual development of PLBs in China and the UK To establish the influence factors of consumer purchase behaviour in China and the UK To determine consumers perception of PLBs and national brands in the UK To determine consumers perception of Chinese PLBs and national brands To ascertain the different brand perceptions of PLBs in China and the UK 1.5 Report Structure This thesis contains eight chapters. Chapter2 to 4 are based on a literature review about theories and relevant knowledge of marketing background. Chapter2 outlines the theories about branding, and then chapter3 introduces the private label brands and their development in the UK and China. Chapter4 refers to consumer perception of PLBs review between two countries based on analysing the determining factors of purchase. The research method is explained in chapter5 with some specific designing scheme. The results of surveying Chinese biscuit category is presented, interpreted and analysed in chapter6, and discussed relating with the UKs market of literature review in chapter7 before conclusion and recommendations are given in chapter8. Chapter 2: Branding Chapter 2 introduces the definition of branding with its importance in the retail market, and moves to realize â€Å"brand image† and â€Å"brand equity† as well as the shift between them. In addition, the Double Jeopardy (DJ) Effect is identified finally. The aim of this thesis is to evaluate Chinese consumers perceptions of private label brands (PLBs) in comparison to UKs. Therefore, it is necessary to understand the background knowledge about â€Å"brand† first. 2.1 The conception of branding A brand was defined as â€Å"a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors† (p.404, Kotler, 2000). Aaker (1996) indicated that brand was used for suppliers to reflect the consumers purchase information and make communicate with customers easier, so that it is helpful to build a long-term relationship of belief between buyers and sellers. Wileman and Jary (1997) had realized that retail branding was playing an important role in the modern retail market gradually. Managers and executives also perceived that retail branding could be used to increase benefits as a strong vehicle in the competitive retail industry (Carpenter, et al. 2005). The reason is that the relationship between a product and consumers is personified by the brand name (organizations name) on the product itself, like Microsoft and Nescafe (de Chernatony and McDonald, 2003). The difference between a brand and a commodity is shown below in figure1, which describes the process of decline from brand to commodity. Following the disappearance of brand characteristic, a reduction in the differentiation of price and product/image is demanded to achieve the likeness of product offerings in the particular category. Thus the â€Å"added values† is the main difference between a brand and a commodity. The result proved the strong power of added values in the blind (brand cancelled) and open (brand revealed) test of Coke and Pepsi preference (de Chernatony and McDonald, 2003). 2.2 Brand image Brand image is explained as the integrated effect of brand associations (Biel, 1992). Also, Faircloth et al. (2001) cited Engel et al. (1993) as claiming that brand image refers to consumers perceptions of brand tangible and intangible association. Keller (1993) stated that brand image, a part of brand knowledge, belongs to the perceptions about a brand that is reflected by the brands attribute, benefit, and attitude association in the memory of consumers. Besides, consumers brand image is derived from the accumulative effects of marketing mix actions of companies (Roth, 1994). Wulf el al. (2005) has argued that image is one prerequisite for the presence of brand equity. Brand image in the consumers memory network that is decisive to make decision, provides preferred brand reminding and evaluation (Holden, 1992), and so it can contributes the positive effect on brand equity (Yoo et al. 2000). Furthermore, Winchester and Fletcher (2000) argued that measuring brand image was one of the most important research projects undertaken by a company, because it could help firms to understand their products perceptions in consumers memory. For example, retailers have the cheaper brand image than the manufacturers in most of consumers memory. Also, they suggest that consumers consider retailer brands as â€Å"me too† products compared with manufacture brands (IGD, 2003). Thus it demonstrates that retailers are trying hard to build up a strong image for their own brands to shoppers. The enhancement of brand image will be beneficial to drive the sales, brand equity and increase the gross margin of private label products (Quelch and Harding, 1996). Therefore, brand image is an important determinant of consumers perception about private label brands. 2.3 Brand equity Brand equity, like the concept of brand, has been identified as having multiple meanings. For instances, people have debated the concept of brand equity both in the accounting and marketing literature for several years (Wool, 2000). The original concept of brand equity is the added value that a brand name offers to the fundamental product (Quelch and Harding, 1996; Wulf el al 2005). Wood (2000) also cited Feldwick (1996) as claiming a classification of different meanings of brand equity as: â€Å"- the total value of a brand as a separable asset when it is sold, or included on a balance sheet; a measure of the strength of consumers attachment to a brand; a description of the associations and beliefs the consumer has about the brand.† (p. 662, Wood, 2000) According to the statement of Wood (2000), brand equity rests on financial accounting no longer, but extends to the measure of brand strength (brand loyalty) and the description of brand image. Additionally, Aaker (1996) identified the major asset categories of brand equity to include brand name awareness, brand loyalty, perceived quality and brand associations (brand image). It reflected the value supplied by a product or service to a firm and/or customers in the various different ways. If the name and symbol of the brand change, the assets or liabilities will be affected and even lost due to the link between both sides. To brand awareness, the strength of a brands presence is mentioned in the consumers minds, ranging from recognition to recall to â€Å"top of mind† to domination. Recognition is more important than others due to the perception obtained from the past exposure. Also, recall can be a deciding factor of the purchasing of products. Otherwise, Chou (2002) also insisted on two categories of definition of brand equity—the customer-based and financial brand equity. The customer-based one is defined as the different effect of brand knowledge on consumers response to the purchase of brand (Keller, 1993; Lassar, et al. 1995), and the financial one refers to the intangible asset of the value of brand name to the firm (Chou, 2002). Through understanding the multiple concepts of brand equity, it can deduce that brand equity has attracted more attention in the marketing literature over the last decade, because it reflects if a brand would be repurchased by consumers. As Shapiro (1982) has demonstrated, certain brand equity offered genial value even though the appearance of products is uncertain. Nowadays Broniarczyk and Gershoff (2003) still emphasise the importance of brand equity; also, as one of the most valuable assets, it should be maximised to manage brands for the company (Keller and Lehmann, 2003). High brand equity can increase the opportunity on consumer choice of a common sales promotion (Simonson et al., 1994) and reduce the negative debates of consumers for a price increase (Campbell, 1999), because consumers lean to buy the brand more than the real product. Consequently, brand equity is also a factor to evaluate consumers perception of own brands. 2.4 The Double Jeopardy Effect In recent years, more authors (Sharp et al. 2002; Ehrenberg and Goodhardt, 2002) have been interested in understanding, developing and reinforcing the concept of Double Jeopardy (DJ), which represents a natural constraint on customer loyalty, which cannot be increased by marketing inputs much or for long unless a significant benefit increases the brands penetration (Ehrenberg and Goodhardt, 2002). The DJ effect is that â€Å"small share brands have fewer customers, but these customers buy the brand less often than the larger brands get bought by their customers† (p. 17, Sharp et al. 2002). A conceptual model of the DJ effect is showed in the figure2, which illustrates if a small firm would have higher turnover of their customer base if they lost the same number of customers as a large firm. The DJ effect is fit for the discussion of national brands and PLBs. Bigger brand will be known by more customers, and have more opportunities to be purchased and receive more responses than smaller brand. It will be an essential theory to support the last result of investigation about the comparison between own labels and national labels. Chapter 3: Private Label Brands This chapter attempts to understand private-label brands, their development in UK and China and the reason for focusing on them. National brands will be also mentioned as the scale for the validity of comparison between Chinese and UKs own labels. 3.1 The definition of private label brands â€Å"Retailer brands are designed to provide consumers with an alternative to manufacturer brands, to build customer loyalty to a retailer or improve margins.† (p.11, IGD, 2003) They are particular to a definite retailer, and may have a same or different name of the retailer but exclude other retailers name (IGD, 2003). The terms â€Å"own label† and â€Å"own brand† are always used together; also private label, retail brands or distributor brands are in common used (Fernie and Pierrel, 1996). Own brands can help retailers reduce the direct impact of price competition, since retailers carry their own brands instead of national brands that are sold in the most of the stores (Carpenter, et al. 2005). Furthermore, according to IGD (2003) study, doing own brands can provide competitively priced products, increased profitability and loyalty due to the special store, establishes store image, drives innovation and targets specific consumer groups. 3.2 The development of PLBs in UK Based on more previous researches about UKs PLBs, it will specify them as the base to compare with Chinese growing PLBs. 3.2.1 The history of development The generation of own brands in the UK can date back to the end of the nineteenth century (Key Note Market Review, 2001). Until mid-1960s, manufacturers perceived that the development of store brands could be a direct threat for them (Ogbonna and Wilkinson, 1998). After that, own brands rose to penetrate into grocery markets gradually (Fernie and Pierrel, 1996), because supermarket had to implement a new strategy under the tough economic crisis (Ogbonna and Wilkinson, 1998). The growth of own labels in the UK had been rapid during 1980s, and slowing down in the 1990s (Laaksonen, 1994). After 1980, the UKs retailing had a big metamorphosis to change their own-label products from previous low-price/low-quality/poor-packaging to current high quality, competitive price and good packaging (Burt and Davis, 1999; Key Note Market Review, 2001). Especially from 1990, more retailers began to provide own brand lines in stores and penetrated towards the grocery field (Veloutsou et al., 2004), and even innovated in product categories to be consistent with branded-products, such as the expansion from grocery to clothing (Quelch and Harding, 1996). Fernie and Pierrel (1996) illuminated that Marks Spencer, Sainsburys, Tesco and Safeway had developed their own brands, which competed successfully with other brands in the UK. Otherwise, there were more private labels on the shelves of supermarkets than ever before (Quelch and Harding, 1996). The main reasons for growth of own-label products include lower pricing (60%-85% of branded products), improved quality and higher profits for retailers (Ashley, 1998). Through the review of historical evolvement of PLBs, the current bloom of PLBs development in UK that is built on the basis of constant change can be seen. Also, it can be a good explanation for the condition, in which customers choose more own brands of supermarket rather than manufactures brands. 3.2.2 Current development At present, private label brands have taken up a significant share of nearly 29% in the UK food market. It is expected to increase further in 2009. Especially since 2008, own label has been gaining popularity following accelerating economic downturn. As consumers have begun to feel the pitch, so they have bought own-label products instead of branded products to save money. Thus the competition between own-labels and brands is reinforced. There is the highest own-label consumption in the FMCG sectors, like milk and frozen vegetables, or some products without emotional appeal. However, manufacturer brands still account for the majority of sales in the most of grocery categories (Mintel, 2009). Table1 shows the share of brands and own-labels in the following different categories. From this table, it can see that own label is the most dominant in the category of ready meals; and it has the least share in the crisp category. Also, more share own labels account for, more increasing opportunities they have. In addition, UKs supermarkets recognise that consumers have a wide range of product needs, so they segment the market by providing the brands that cater for the best, healthy, valuable, kids and organic requirements as table2 shows. 3.2.3 The feature of development The development of PLBs, a competitive strategy adopted by retailers, is necessary for them within the current retail market of high competition in the UK (Carpenter et al. 2005). Own brands are developing fast and winning a better share of the food market with definite advantage in the supermarket product ranges, because retailers can offer their private label products with high-quality and low-price (Wulf et al., 2005). Also, own-brand products exceeding 40% of market share have expanded their presence across markets—from low-priced, value-for-money items to the premium and lifestyle arenas so as to cater for consumers concern about healthy eating (Drewer, P. 2006). Therefore, it can fetch up the limitation of national brands that segment the market less, and target desired consumers more narrowly. For instance, figure3 shows Sainsburys Be Good to Yourself range of lower fat which is one kind of â€Å"healthier† own-label ranges; and Asdas value (Smartprice), healthy (Good for You) and Premium (Extra Special). Furthermore, the feature difference of own brands has been gradually shortened from national brands in terms of aspects such as packaging, size, and label (Choi and Coughlan, 2006). In figure4, Sainsbury instant coffee products are taken as an example of private labels with reduced feature differentiation as national labels inside FMCG sector. Some of the UKs retailers such as Sainsburys and Tesco have set up own brands focusing on quality and taste due to more consumers regards on flavour and aroma. Production methods have become diversified, and manufacturers have been found around the world to get various products with exotic flavours. For instance, the recipes of multiple ready-meal foods are derived from characteristic foods of different countries, like Waitrose chicken chow mein, which is developed from Chinese stir-fried noodles. Thus it is common for retailers to compete by developing premium own brands (Fenn, 2007), yet the majority of retailers changed their attention from premium ranges to the promotion of value ranges in 2008 (Mintel, 2009). 3.2.4 Marketing support The increase of own-label products is supported by the gradually concentrated nature of the retail market. Retailers control own brand marketing, which has obtained higher promotional support than national brands since there are better space and location for private labels on supermarket shelves (Cataluna et al. 2006). Retailers have got bargaining power in the market and more confidence to invest in their own brands, which bring higher profits than generic brands (Fenn, 2007). In addition, own-label food and drink has been supported strongly in the competitive market, although the main retailers began to promote the potential of saving money on PLBs purchase in 2008 and early 2009. For example, own-label brands are promoted principally in the main retailers like Morrisons. Marks Spencer also spent a third of its total budget on MS brands in 2008 (Mintel, 2009). Table3 shows the market support on foods in the form of media advertising expenditure. Generally, an increasing trend is shown for the retailers spending on foods in this table. However, depending on the retailers spending share, it can ascertain that branded manufacturers are still the biggest spenders on advertising for food and drink. They use the â€Å"Reassurance† and â€Å"tradition† as the key themes of promotion to fight against PLBs (Mintel, 2009). 3.2.5 The biscuit category Own-label biscuits take up a fifth of the UK market, where it has remained the share stably over previous 5 years. The biscuits category has increased substantially since 2002, although there is an unhealthy high sugar content in the most biscuits. The benefits can be obtained from defying all advice of nutrition, because consumers regard biscuits as a reward for their efforts on healthy eating most of the time. Moreover, the development of biscuit market is likely to be influenced by three key factors: requirement for healthy foods, indulgent products and convenient products. The indulgent demand can benefits the branded biscuits, as consumers believe premium-branded products more than PLBs (Kidd, ed. 2007). Figure5 shows the UK biscuits market shares in 2007. From this figure, it can see own labels account for more share than any one manufacturer brand, but it is less than the total share of main large manufacturers. In short, UKs PLBs market has been described and compared with manufacturers brands specifically, so that it can be as the firm foundation for the later comparison with Chinese PLBs market. 3.3 The development of PLBs in China Private label in China is still in an emergent stage, where many retailers had increased the place of own label development in 2004, but most do not have their own brands until they have greater scale in the market. According to IGDs estimation, own brand only takes up 2% of sales at Wal-mart and less than 6% at Carrefour, which is the strongest retailer in China. Although the foreign retailers have a long history to sell private label brands, this is a big challenge for them to sell in China, where own brand is a new concept for the Chinese consumers. They just believe the value and quality of local branded products. Thus retailers need to prove their own products are not only cheaper, but also provide better value to consumers (IGD, 2005b). Auchan, Carrefour and Wal-mart will be chosen as the example of private label development, because they have wider range of own label products than others. â€Å"Pouce†, â€Å"Auchan† and â€Å"First Price† ranges were introduced by Auchan in 2003. And they were developed across both food and non-food categories by the end of 2004. In Carrefour, own labels can be found in most categories, especially strong in non-food. Its private label brands include â€Å"Great Value†, â€Å"Equate† and â€Å"Kids Connection†. Wal-mart is developing their own brands including â€Å"Simply Basic†, â€Å"Equate† and â€Å"Great Value† in China, where the quantity is more limited than other developed international markets (IGD, 2005b). But actually, most of supermarkets usually just focus on the value with low price, and use the name of supermarket as their own brands name to attract consumers attention, such as â€Å"Ito-yokado†, â€Å"Dia%† and â€Å"Tesco†. 3.4 Why the focus on PLBs Veloutsou et al (2004) indicated that all grocery retailers have been entangled by private brands in Great Britain in the last decade. Also, the growth of private labels is one of the most obvious successes to the retail stores (Drewer, P. 2006); own brands have been seen as the strategic weapon to provide retailers with more powers and opportunities to distinguish themselves from national brands and build store image (Juhl et al. 2006). Nevertheless, there is a completely different situation in China, where the study of PLBs is less than the UKs and is strongly encouraged (Song, 2007). PLBs is undeveloped with low sales account in China, even if some foreign retailers (e.g. Carrefour, Wal-mart) have launched their own brands (IGD, 2005b). Consequently, there is a need to expose why PLBs have little market in China, and understand the shortage of Chinese PLBs development through comparing consumers different perceptions between China and the UK. Chapter 4: Consumers Perception of PLBs in China and UK This chapter will evaluate private label brands and national brands based on a cognizance of factors determining purchase. A generality of different viewpoints about consumers perceptions on brands will be discussed and some factors influencing the PLBs purchase will be presented. 4.1 Determinant of Purchase behaviour Consumers purchase can be influenced by environment, personal preference and psychological factors. Customers who live in diverse regions have their own experience about private-label products (Veloutsou et al 2004). Individual consumers often choose certain brands that they know to be guaranteed due to their habits, instead of spending more time to re-evaluate the brands with different attributes when purchasing (Ehrenberg, 2004). Furthermore, consumers preferences are different following the change of age (IGD, 2005a). For example, young people high on the new things more than old people. From the psychological aspect, â€Å"the right customer mindset can be crucial to realizing brand equity benefits and value† (p29, Keller and Lehmann, 2003). During the decision making process, purchase can be influenced directly by several factors. Veloutsou et al (2004) cited Omar, Burt and Sparks (1995) as claiming that many consumers always consider their products characteristics, quality and perceived value instead of the prices of products when consumers make purchasing decisions. However, the price cannot be excluded from factors of decisions, because most of consumers go shopping after they have a budget in mind (Hogan, 1996). Additionally, a generalized private-label attitude is discovered to influence purchase behaviour; factors include: â€Å"consumer price consciousness, price-quality perception, deal proneness, shopping attitudes, impulsiveness, brand loyalty, familiarity with store brands, reliance on extrinsic cues, tolerance for ambiguity, perceptions of store brand value, and perceived differences between store brands and national brands† (p347, Collins-Dodd and Lindley, 2003). 4.2 Consumer perception in China Due to the limitation of consumption per capita, the market was driven by price instead of brand loyalty in China (IGD, 2005b). According to China Management Newspaper (2008) reported, it is a fact that consumers who realise the supermarket own labels account for rather low percentage of total population. Moreover, â€Å"low price† and â€Å"high quality† are the main motivations to drive consumers purchase. Thus national brands with better quality can attract more consumers, although they have higher price than own labels. This results from the increase of Chinese consumers purchase power and the improvement of living level in recent years. Moreover, PLBs and national brands were considered as less difference on price (Chen, 2009). Thus it can be deduced that â€Å"low price† strategy of own brands in China would be successful due to less brand loyalty. However, following the improved standard of living, people would increase their demand from low price to high quality, which could be a challenge for the PLBs. 4.3 Consumer perception in UK 4.3.1 Comparison of PLBs with national brands Following the quality improvement of PLBs, Richardson (1997) found that store brands could be compared with national brands from the aspect of quality and consumers preferred to buy store brands where they usually shopped. As Quelch and Harding (1996) discovered that this was similar for consumers to perceive and judge the manufacturer and retailer brands in the orange juice private-label test, because consumers had a low involvement activity on grocery shopping. Nevertheless, â€Å"If all retailers stock manufacturers brands, they can only differentiate on price or sales promotions; with own labels/brands, they can offer further differentiation in the market place.† (p49, Fernie and Pierrel, 1996) They supported that own labels/brands could bring retailers more differentiation in the market place than manufacturers brands that just differed on price or sales promotions from each other. However, there is a different understanding based on consumers mind. Dick et al. (1996) considered that private labels were less famous than national brands, which have a distinct identification with a particular manufacturer. Richardson (1997) also supported the unification of store brands without the speciality of national brands. In the research of Harris (2007), he also demonstrated a significant difference of brand image evaluation for national brands and store brands. He established that PLBs have the advantage of â€Å"cheap† and â€Å"good value† to compare with national brands, while national brands were used more with higher quality/superiority based on attributes than store brands. However, after breaking down PLBs into three relative positions (premium, standard and value), he discovered that premium private labels were overpriced more without better value for money than national labels; customers buy more value private labels than national labels due to their cheapness. This implicates that consumers prefer the high quality of national brands and the good value of value PLBs at the same time. Therefore, he identified the characteristic of â€Å"worth more† regarded by consumers mostly. The brand association strengths are summarized in the following figure7 from his study. Furthermore, his researching results (see Appendix3) will be used as the reference of British consumer perception of PLBs to compare with Chinas later. In addition, according to Mintel research (2009), it has been a long-term trend for more consumers thinking that own labels are better than national brands. 4.3.2 Evaluation of PLBs To the quality/value thinking, other authors have had same ideas. Quelch and Harding (1996) predicted that consumers would choose PLBs readily rather than the higher-priced name brand, if there were more quality PLBs in the market. Richardson (1997) cited Richardson et al. (1994) as claiming that store brand market share could be increased by successfully communicating a quality rather than a low price strategy. Moreover, according to the IGDs research, PLBs have become one of the important factors for shoppers to choose the supermarket they shop in. The satisfaction of quality with lower price has attracted more consumers. The proportion of main reasons is â€Å"45% lower price, 45% better value than branded equivalent, 26% the same as branded, 24% a good reputation for own brand (IGD, 2003). Furthermore, consumers are not confused about the increasing number of own-label brands, but the segmentation is beneficial for them to choose products that are fit for themselves. The clear d ifferentiation among brands is also the key for retailers to success (Mintel, 2006). Chapter 5: Methodology On the basis of the relevant literature review about the market analysis of PLBs and national brands, especially the UK market, this has been analysed for the final discussion to compare with Chinese PLBs. This chapter will look for the most appropriate approach to implement the needed research and achieve the objective of this thesis. 5.1 The objective of this study Perceptual variables related to consumers perception are investigated in this study. It needs to finish the following objectives: The difference of consumer perceptions between PLBs and national brands in the UK (achieved in literature review) The difference of consumer perceptions between PLBs and national brands in China The difference of consumer perceptions of PLBs in China and the UK Based on the understanding of the UKs markets and perceived PLBs compared with national brands by consumers in the literature review, the Chinese situatio

Child Abuse and Neglect Essay -- Violence Against Children

â€Å"If she doesn’t acknowledge what happened then how can you trust that she is going to be different in the future† - Dr. Phil. I believe that means that if your mom abuses you or hurts you any type of away and says nothing of it than you never know if it might happen in the future. But forgiveness goes along way with you life in question. My career pathway is law enforcement. Sooner or later I will have to deal with cases like these. Child abuse cases is something really no law enforcement agent will want to deal with. Child abuse is physical, emotional, or sometimes god forbid sexual. No matter what field of law enforcement you can still run into a child abuse case. Form DEA, CPS, investigators and forensics and so on Child occurs because of a lot of reasons. There is anger issues, to have something to vent and take all your anger out on. Also an unwanted/mistake kid so to show the child they aren't wanted where they are at. To prove dominance, to show you are the ruler of them and their whole life. In law enforcement the steps to take in a possible child abuse case. First you observe the child and his environment. Look for visible injuries how he acts, body languages means a lot and speaks untold words. Then you take a report and gather up all you need to make a case. After you get all you need and it makes a good case you then send it over to CPS Physical abuse is causing any bodily harm that exceeds out side of the jurisdiction of legal punishment. Legal punishment includes grounding, whupping with a belt or hand that goes from the small of the back to the back if the thigh, but it doesn’t include whup with a extension cord or punching. Emotional abuse is purposely hurting a child that doesn’t have physical attacks.... ...ide.org/mental/child_abuse_physical_emotional_sexual_neglect.htm>. Karkola, Kari, Kauppi Marika, Leena Anne, Juhani Merikanto, and Tuija Vanamo. "Fatal child abuse: a study of 13 cases of continuous abuse.."http://web.b.ebscohost.com/. Mental Illness, 1 Oct 2012. Web. 12 Feb 2014. Kriel, Lomi. "One of Houston's worst child-abuse cases tough to unravel."  http://www.chron.com/. lomi.kriel@chron.com, 13 May 2012. Web. 12 Feb 2014. . Iannelli, M.D., Vincent. "Child Abuse - Child Abuse Cases and Stories."  http://pediatrics.about.com/. about.com, 07 Apr 2013. Web. 13 Feb 2014. . "Child Abuse."  kidshealth. Nemours, n.d. Web. 18 Feb 2014.

The Change of Wang Lungs Attitude Essay example -- essays research pa

Though Wang Lung has his had a concubine. He persists on keeping the land and did not want to sell it even though his family was starving. He has more bad points than his good points. Now I will explain why Wang Lung is a bad man. Money was a main factor in Wang Lung's attitude which changed completely many times because of his wealth. At the beginning of the story Wang Lung is a poor farmer who always thinks carefully about how he spends his money. As he was a poor farmer, Wang Lung was filled with fear when he first approaches the House of Hwang to collect O-Lan . On his second visit, Wang Lung is already prospering from his crops. This behavior is in contrast to the beginning of the plot, where he is reluctant to drink tea because it is expensive. When O-Lan asks Wang Lung if she should put tea leaves in his father's hot water, he would have liked to say, "`Certainly there must be tea leaves. Do you think we are beggars?'†. However, he does not want O-Lan to think that they are poor, so instead he makes an excuse, "`Tea? No no it makes my cough worse.'". These two incidents i...

King Lear :: essays research papers

King Lear – Theme Of Blindness William Shakespeare In Shakespearean terms, blindness means a whole different thing. Blindness can normally be defined as the inability of the eye to see, but according to Shakespeare, blindness is not only a physical quality, but also a mental flaw some people possess. One of Shakespeare’s dominant themes in his play King Lear is that of blindness. King Lear, Gloucester, and Albany are three prime examples, of how Shakespeare incorporates the theme of blindness into the story. Each of these character’s blindness is the primary cause of the bad decisions he makes; decisions which all of them will eventually come to regret. King Lear is a character who is most affected by blindness. Due to Lear’s high position in society, he is supposed to be able to distinguish the good from the bad; unfortunately, his lack of insight prevents him from doing so. Lear’s first act of blindness comes at the beginning of the play. First, he is easily deceived by his two eldest daughters’ exaggerated declarations stating: â€Å"Sir, I love you more than words can wield the matter; Dearer than eye-sight, space, and liberty; Beyond what can be valued, rich or rare; No less than life, with grace, health, beauty, honour; As much as child e'er loved, or father found; A love that makes breath poor, and speech unable; Beyond all manner of so much I love you.† (I.I.56-63) Lear is unable to see the reality of Cordelia’s true love for him when she says: â€Å"Unhappy that I am, I cannot heave My heart into my mouth: I love your majesty According to my bond; nor more nor less.† (I.I.96-98) As a result, Lear banished Cordelia from his kingdom with the following words: â€Å"..................................for we Have no such daughter, nor shall ever see That face of her again. Therefore be gone Without our grace, our love, our benison.† (I.I.290-293) Lear’s blindness also causes him to banish one of his loyal followers, Kent. Kent is able to see Cordelia’s true love for her father, and tried to protect her from her blind father’s irrationality. After Kent is banished, he created a disguise for himself and is eventually hired by Lear as a servant. Lear’s inability to determine his servant’s true identity proved once again how blind Lear actually is. As the play progressed, Lear’s eyesight rea ched closer to 20/20 vision. He realized how immoral his two eldest daughters really were after they locked him out of the castle during a tremendous storm.

Pauline Ethics Essay

1.Why is it necessary that actions proceed from moral and spiritual vision? It is necessary that actions proceed from moral and spiritual vision because the attainment or accomplishment of our vision or goals is when we will be able to put it into action. What is in hearts and minds must be seen through our actions because grace to Apostle Paul work in the inside out. Like Apostle Paul, his ethical teaching flows from a moral vision. For him, to be a Christian is to able to do God’s will. To know the Christian codes of right conduct and behavior, we must have the moral capacity to act on them. In short, if one has moral character then one will act morally. In Colossians 3:1-2, Paul said that â€Å"Since, then, you have been raised with Christ, set your hearts on things above, where Christ is seated at the right hand of God. Set your minds on things above, not on earthly things.† If we are seeking after the exalted Lord Jesus Christ then it envisions our practical pursui t of spiritual goals. Then to set our minds on things above, emphasizes that we have the spiritual capacity to accomplish those spiritual goals. For example, one of my moral visions is to be more patient enough or to control my being hot tempered against unreasonable people. In order to attain this goal of mine then I have to pray for them to become matured enough and also ask God to give me wisdom in dealing with them especially in giving responses, reactions or comments to what they say. Further, I have to befriend them and try to reach out with their needs. All these moral and spiritual visions will be accomplished through our actions since we participated in the death and resurrection of Christ; we are now being transformed into new person by God’s grace. 2. How do the virtues of Faith, Hope and Love affect the practice and conduct of your own particular profession? These three virtues affect the practice and conduct of my profession in such a way that as a Social Worker I am committed to help the less fortunate people or people who are deprived from their own rights (esp. the indigent) in the upliftment of their lives. Because of my faith that God will never leave us nor forsake us (Hebrews 13:5) and that He will provide all our needs according to glorious riches in Christ Jesus (Phil. 4:19) then I have to keep going, not to be discouraged in helping these clients. This virtue of faith drives me to hope that someday, somehow, these less fortunate people will rise from their present situation and be able to exercise their right and duties as citizenry of our country. Also to pursue my commitment, I have the duty to love these people as Jesus loved me unconditionally. There are times that it’s not easy to love especially if I encounter rude people but to be able practice my faith, I ought to do so. 3.How would you foster ethical/moral values in the following realities? a.Consumerism – buying only what I need (want vs. need). By being practical and maximizing my resources to the fullest. Also when buying something, do not be brand conscious but focus on the usefulness of that thing. b.Mundane and Profane tendencies – not to conform to the pattern or evil desires of this world but be transformed by the renewing of your mind†¦ (Romans 12:2) even if it is the trend. To stand out against the world. c.Relativism – by respecting one’s faith and beliefs. Also being open to the perspective of others not to be so closed with what I know and how I understands different things in life but be willing to share or exchange with one’s opinion and ideas. d.Technological Dependence – for me by choosing only what is applicable to my need and demand of times. Personal relationship should not be sacrificed just because of this high technology. e.Economic Scarcity – being resourceful and practical and maximizing the full potential of such – (Principle of supply and demand). For example, there was food scarcity in a certain area because of typhoon devastation. Relief goods were distributed and so there were crowd falling in line. In this case, I would give priority to senior citizens, the sick, pregnant and the handicapped, though all of them have equal need. 4.How do you exercise your particular profession in the perspective of the following Christian Gifts (Romans 12:4-11)? a.Prophecy – For me, when I was in the National Irrigation Administration as Irrigator’ Development Officer, I do a lot of field work, meetings, and trainings. I always inject the word of God in giving opening prayers in the conduct of meetings and trainings. Even when I do home visitations, during informal sessions with my clients I inspire them with the words of God especially when they open-up their problems and difficulties in life. In that way, I know I was able to exercise this gift of prophesy. b. Practical Service – When I perform my duties and responsibilities, I do it with all my heart not to please my boss or co-worker but to please God. Since we have a multi-task function in the office before, even cleaning the comfort rooms, (when our janitor retires and our office did not hire anymore instead we are task to do additional janitorial works) I do it with gladness. I told myself that this will not degrade my profession because even Jesus washed the feet of His disciples as an example of true humility and service. c.Teaching – In conducting seminars and trainings with the farmers, I think I do exercise this gift God has given in relation to the teaching of Christ. Like for instance, one the principles that we emphasize with our farmer clientele is the principle of sharing (e.g. there must proper sharing of irrigation water). This principle is in light with the teaching of our Lord Jesus Christ to share what we have to those who don’t have. I give instruction, rules and regulations as a way of teaching in the attainment of target/desired goals of our agency. d.Encouragement – This gift is attached to my profession I think especially to deal with different kinds of people with different ethical behavior. I need to practice this gift in order for me to attract or influence these farmers in the performance of their duties and responsibilities as partners of irrigation development. To encourage is my â€Å"capital† to become effective IDO. e.Almsgiving – to perform my duties and responsibilities in the office, I am willing to give my time beyond the prescribed office hour (8 hours a day) without expecting a reward or additional compensation. I always stay in the office beyond office hours just to comply with the deadlines reports and other pertinent works or when my superior asked me to do something. f.Position or Authority – whenever I am tasked to do something, for example, assign me to lead or spearhead a particular program/project, I always accept it without hesitation and I have to perform to the best of my ability involving my team in all aspects of the project because I believed that team approach is more effective way in accomplishing a particular activity/project. g.Acts of Mercy – in working with my officemates and rendering service with my farmer-clientele, I do it by heart and with joy. I have to enjoy my work so that I will not get burn-out. I still remember when I do field work and do home visitations with the farmer leaders, they even open-up their problems regarding their private life and I do some counseling and offer prayers for them and this developed a closer relationship with them. 5.Why is it necessary to contextualized Pauline Ethics in your own field of expertise? By contextualizing Pauline Ethics in my own field of expertise I can share/bring the â€Å"good news† or the love of God to my clientele. By exercising the seven Christian Gifts and the various codes of Christian conduct, I believe I can help in the transformation of their lives just like what Jesus did for us. And hopefully not only our direct clients will be influenced but their family circle and the whole community as well. A concrete example of this is when I conduct training, imparting to my farmer clientele the value of self-discipline in light of distribution irrigation water, payment of irrigation fees, etc. but it does not end up with the irrigation water alone but relating it to the whole aspect of their lives. I was amazed that I have seen the impact of this with their lives through evaluation and some farmers will give feed-backs on the positive impact of the training in their li ves. 6. Defend or Refute: The transformation of one’s life from vice to virtue, and alienation to reconciliation is the byproduct of grace. I strongly agree that the transformation of one’s life from vice to virtue and alienation to reconciliation is the byproduct of grace. The transformation of our character from negative to positive is not by our own strength. If we want to change and have transformation it’s only by God’s grace. As Apostle Paul writes in 2 Corinthians 12:9, He said to me, â€Å"My grace is sufficient for you, for my power is made perfect in weakness.† He promised grace for Paul’s pain. It means therefore that in our weaknesses, God’s power is sufficient. Grace simply means God’s help, intervention and strength in our weakness. Our vices or character deficiencies can be replaced with virtues or character assets by trusting God’s grace. By participating in Christ’s work and our confession that He is our Lord and Savior means transformation of our lives so that we can live our lives in accordance to God’s will. We are alienated before because of our sinful nature which we inherited from Adam and Eve, but because God loves us so much, He gave His one and only Son to die on the cross for our sins. So with Christ death on the cross we were being reconciled to God. Ephesians 2:8-9 says, â€Å"For it is by grace you have been saved through faith- and this not from yourselves it is the gift of God- not by works, so that no one can boast.† Our salvation is by God’s grace- gift of God (undeserved gift) through faith but we have to ask (open our hearts and let Christ reign in our lives) so that we will receive this gift of salvation. We cannot earn our own salvation but it’s only by God’s grace! 7. Defend or Refute: To live through commitment and not merely by inspiration means to be faithful to God. Yes I agree to this statement. To be faithful to God means a commitment to live our lives to Him and not merely by inspiration. For Paul when he was converted in Damascus, he started to commit his life to God no matter what the cause maybe. In the practical side of it, to live our lives through commitment is living with a purpose and direction. Once we are committed to do something, we do it consistently, not mechanically but with all our mind and heart having the assurance and certainty that God will be glorified. By doing so it follows the joy and love in performing the act not by force or compulsion. On the other hand, we should not live only by mere inspiration not just to enjoy life and be contented to what will happen. For example, one way to be faithful to God is to pray every day – giving thanks to Him for all the circumstances He brought in my life and entrusting to Him all my concerns and even my future. I should do this consistently and accept whatever God’s response. Another way of my being faithful to God is by giving my tithes and offering regularly. 8. Defend or refute: If one acts on the basis of the responsibility of love, he is free. No. I disagree because love never ceases. Love must continue to be our motivating factor to act. Love will go on eternity for God is love. 1 John 4:8, â€Å"God is love! God is eternal; therefore love is eternal as well. Paul writes, in 1 Corinthians 13:1-3, â€Å"If I speak in the tongues of men and of angels, but have not love, I am only a resounding gong or a clanging cymbal†¦ v. 13 â€Å" And now these three remain: faith, hope and love. But the greatest of these is love. We will never be free because we have the debt with our fellowmen and that is the debt to love them regardless of the race, status, physical attributes, etc.

Complaint letter

silence she assured me that Ms. Portfolio shouldnt become odd any(prenominal)more draw a chose to prepare the examine at an different time, then went back to class take the MOA quiz 2. After I left the room from finishing what I could do on the quiz scholars that were done with their quiz had informed me that she had made a recall on her cell phone to Ms. Allay concerning me and allowing to speak freely among the other student calling me malaria and grosser and other slanderous address towards me, which I thought was very unskilled of her to do. Also, she was very lowbred to speak close me in that manner.I was dumbfounded by how rude Ms. Portfolio behavior was today. After I was informed nearly the incident that had just occurred I went down to her office to confront her most it. She was speaking with Ms Allay most me, I didnt hear exactly what was existence said but saw a look of relief on her face that I was there, maybe she had thought we could have words thi ngs over. I told Ms. Portfolio that did not appreciate how she mouth about me so rudely in front Of the class and that I wish next time if she had something to say about a student it would be in private.She then got upset(a) and told Ms. Allay to stave off me, I then got upset as well and spoke a elflike strongly to her saying On what grunge croupe you suspend me for if I have done anything wrong other than telltale(a) you that your actions were unprofessional, I have never disrespected you in any way, have not verbally or physically abused you She then yelled out If she still remain her I can no long-dated be here. This altercation has upset me and embarrassed me, made me sense of smell deter to continue my stay at your program. Ms. Portfolio makes me feel unwanted in the facility.Ultimately I am writing this letter with the hope that my sickness about Ms. Portfolio will be resolved. I appreciate the time you have taken to read this letter and consider the injustice that I have contacted you about. If you have any additional questions or would like to chide to me about resolution options. Can be contacted at my email address Eva. Jove. emailprotected Com or my cell phone (415)635-9936. Would like to perplex this resolved as quickly as possible so that I can better fully focus on my studies and completing the rest of my nine month course here at MILS in healthy environment.

Advances in Modern Irrigation Systems Essay

Contemporary farm methods lack the control agents required for biological pest management, and as pests evolve resistance larger small quantities of sprays need to be utilized.Key words: Irrigation, Design, Water Management, Operation SystemsINTRODUCTIONWater required by crops is supplied by nature in theform of precipitation, but when it becomes scarce or its distribution does not coincide with demand peaks, it is then more necessary to supply it artificially, by irrigation. Several irrigation methods are available, and the selection of one depends on factors such as water availability, crop, soil characteristics, land topography, and associated cost. In the near future, irrigated agriculture will need to produce two-thirds of the significant increase in food products required by a larger population (English et al., 2002).Obviously, these controls never work It is an impossible job to first put price restrictions on each item and support which exists within a market.Criteria and procedures have been developed to improve and rationalize practices to apply water, through soil leveling, irrigation system design, discharge regulations, adduction structures, and control equipment. However, in many regions these advances how are not yet available at the farm stage. Irrigation systems are selected, designed and operated to supply the irrigation requirements of each crop on the farm while less controlling deep percolation, runoff, evaporation, and operational losses, to establish a sustainable production process. Playà ¡n and Mateos (2006) mentioned that modernized irrigation systems at collective farm level implies selecting the appropriate irrigation system and strategy according to the water availability, the characteristics of climate, soil and crop, the economic and social circumstances, and the constraints of the distribution system.

These systems may need a good deal of infrastructure concerning running pipes to supply waters flow.Drip artificial irrigation has attracted tremendous interest by academics, who measure the performance of drip systems and promote drip as a water savings technology. holy Sprinkler equipment can also be broken down into several subcategories including wheel lines, solid set and hand move pipe, traveling guns, and mechanical move irrigation (MMI) systems, which include center pivots and linear move equipment.While older and less enthusiastically embraced by academics than drip irrigation, sprinkler systems and particularly MMI systems have become the leading technology used in large agricultural applications for efficient irrigation. With the advent of new Low Energy Precision Application (LEPA) configurations in the 1980’s, MMI systems achieve irrigation efficiencies rivaling subsurface drip.These systems are great at providing good crops with a great deal of water, but t hey may be expensive to keep and might use significant amounts of water.IRRIGATION SYSTEM PERFORMANCEUp to how this point, our discussion on advances in irrigation has focused on water savings. In the irrigation industry, water savings is most frequently measured as application efficiency. Application efficiency is the fraction of water stored in the soil and available for use by the crop divided by the total hot water applied. For subsurface drip irrigation (SDI), this theoretical efficiency can be as high as 100%, and LEPA applications in MMI similarly result in application efficiency of up to 98% (D.

Irrigation might be required in sizeable locations.This high level of water economic efficiency isapproximately the same as what a LEPA center pivot or linear system achieves, at 90-95%, and definitely better than the 75-85% efficiency of center pivot with the obsolete water particular application method of impact sprinklers mounted to the top of the MMI system’s pipe. Gravity flow installations are typically around 40%-50% efficient. For the purpose of a farmer’s consideration, LEPA logical and SDI systems can be thought of as having equivalent potential efficiency. Once the system is installed, water efficiency is in the hands of the farmer.Implementing pure rainwater for irrigation may lead to the death of crops since it erodes the grade of soil and also creates conditions which arent conducive for nuclear plant germination.Such flushing is not a requirement with MMI equipment. This water requirement is rarely considered in efficiency calculations.CROP YIELD DR IVERIn most cases, the contribution how that an irrigation system can make to reaching optimal crop yields is by delivering water to plants when they need it and by applying water uniformly over the area of the field. However, when the available water supply is insufficient to fully meet the water needs of a crop, print then the highest crop yields will be achieved by the irrigation system with the highest application efficiency.

Agriculture encompasses a broad array of specialties.Uniformity of MMI systems is fairly ffrench constant over time. Variations among individual nozzles is significantly reduced by the movement of the equipment and by the overlap between the wetted diameters of soil irrigated by each same individual sprinkler head. Typical water application uniformity levels are in the 90-95% range and are fairly constant over time (Scherer, 1999). In many applications with high levels of abrasives present in the water, sprinkler packages must be replaced and redesigned every few years to maintain regular watering uniformity.It has played an integral part in the development of civilization.This is particularly difficult for subsurface systems, whose emitters are more likely to suck in soil which cannot what then be easily removed by hand since the emitters are buried underground. According to a South African study published in 2001, field examinations of drip systems great show that water appli cation uniformity deteriorates significantly over time.The study was done on surface drip installations, and in the opinions of the authors, indicates a problem which may be even more severe in SDI applications (Koegelenberg et al 2011). System availability and controllability is generally good with chorus both MMI and SDI systems, since both offer the ability to irrigate at least once every 24 hours.

Zero tillage commercial agriculture also should be utilized.As salts build up in soil, crop yields decrease. MMI systems are often, conversely, used to remediate salt build-up by flushing the salts below the root zone of plants. Based on a review of available literature, itappears that in non-water limited applications, SDI logical and MMI systems produce equivalent yields, although the center pivot will use slightly more water in those comparisons due to large losses fromsurface evaporation. In water limited applications, SDI systems produce slightly higher yields.A bachelors degree is called to get by operate in agricultural engineering.(O’Brien et al 1998). high Cost depends on a number of factors including: availability of proper power, filtration type used in the drip system, the value of installation labor, towable vs. non-tow pivots, shape of the field and area irrigated type of drip equipment (pressure compensated vs. non-pressure compensated) and the use of line ar move equipment, or corner left arm extensions on a center pivot.

Engineers that have a masters degree or a Ph.Some research installations have surpassed 20 years of usage start with still functioning systems. Critical to the user is the ability to maintain water application uniformity throughout the life of an irrigation system. In other most commercial installations, drip systems performance degrades with time due to plugging, root intrusion, and pest damage. Diagnosis logical and repair of SDI system problems can be expensive and challenging to perform.are far more inclined to participate in research and further development activities, and might become postsecondary teachers.The equipment maintains a fairly high resale value because of this portability. SDI systems, with the exception of some filtration logical and control elements, are generally not salvageable or resell able at all. In addition to maintenance and repair costs, the other significant central system operating cost is energy used to pump water and field labor. Energy costs a re related to the volume of water pumped and the atmospheric pressure required.

Another place to search for efficiencies is timing.Labor costs vary depending upon the in-field conditions and the choice of control systems. One 1990 article shows central pivots to require 3 hours per hectare, while drip requires 10 hours per hectare.(Kruse et al, 1990). Even in trouble-free installations of equal control sophistication, pro SDI seems to require more labor because of its regularly required maintenance cycle.Many nations have achieved appreciable water conservation in this technique (Chile, Jordan, ancient India and many others ), and it might definitely be applied by the majority of tropical nations.Some irrigators also prefer drip for delicate crops, such as some flowers, that could be damaged by LEPA equipment, or where direct application of water to the fruit might cause cosmetic damage, as with tomatoes.Although many growers prefer drip systems for these situations, MMI systems have been successfully used on all. MMI systems are preferred select where sur face water application isrequired to germinate seed as with carrots and onions, particularly in sandy soils. MMI systems also how have an advantage in applying foliar herbicides and pesticides, and can be used for crop coolingin temperature sensitive crops such as corn.

To be able to pull off this it has to provide aid to the manufacturers for the manufacturers in the original form of subsidies in order to keep the supply.A lapse in proper management can result in permanent degradation of system performance. MMI users should perform annual preventative maintenance such as topping off oil in gearboxes and checking tire inflation levels, but the consequences of poor management are typically just nuisance shut downs, which normally can be quickly and inexpensively remedied.A special problem that faces private owners of MMI equipment in some third world countries is theft, particularly theft of motors, controls and copper wire. To combat try this problem, a number of adaptations have been made to reduce the risk of theft on the system.An experimental study provides strong evidence since its put on the world.Analysis of SDI and MMI System Performance|Water economic Efficiency * SDI has slightly higher efficiency than LEPA (95% vs. 90-95%) in resear ch installation. * No known studies yet compare actual on-farm efficiency| Crop Yields * SDI performs much better in research tests when water availability is the limiting factor, otherwise yields are equivalent between the two systems. * Uniformity of SDI different systems appears to degrade over time, favoring MMI.

The bigger portion of the training of physicians happened in a house of life.* MMI systems have long lives (25 few years on average). SDI can have a life of 10-15 years if proper maintenance is performed. * Ongoing maintenance costs of SDI are 3-5 times higher than MMI.* Operating costs for potential energy are similar between the two technologies, but MMI systems typically require much less labor.Such endeavors can function to the expansion of areas.| Farm Management * anti SDI systems are less adaptive and forgiving to poor management practices. * Theft is an issue for mechanized systems in some third world markets. * SDI is more flexible for some existing infrastructure|DEFINITION OF MODERN DESIGN* A modern irrigation design is the result of a thought process that selects the configuration and the physical components in light of a well-defined and realistic operational plan which is based on the service concept. * Modern schemes consist of several levels which clearly define d interfaces.

* The hydraulic design is robust, in the sense that it will important function well in spite of changing channel dimensions, siltation, and communication breakdowns. Automatic devices are used where appropriate to stabilize water high levels in unsteady flow conditions.ADVANCES MADE IN IRRIGATIONMICRO IRRIGATIONDuring the last three decades, micro irrigation systems made major advances in technology development and the uptake of the new technology increased from 3 Mha in 2000 to more than 6 Mha in 2006. Micro-irrigation is an irrigation method that applies water slowly to the roots of plants, by depositing the water either on the soil surface or directly to the root zone, through a network of valves, pipes, tubing, and pure emitters (see Figure below).B. House at Colorado State University succeeded in applying water to the root zone of plants without raising the water table. Perforated pipe was introduced in Germany in the 1920s and in 1934; O.E.Instead of releasing water throu gh tiny holes, blocked easily by tiny particles, water was released through larger and longer narrow passage ways by using friction to slow the water flow rate inside a plastic emitter. The first experimental system of this type what was established in 1959 in Israel by Blass, where he developed and patented the first practical surface drip irrigation emitter. The Micro-sprayer concept was developed in South Africa to contain the dust on mine heaps. From here much more advanced developments took place to use it as a method to apply water to mainly agricultural crops.Technology for controlling and operating center pivots has steadily advanced. Kranz et al. (2012) describe how operators can eternal now communicate with irrigation machines by cell phone, satellite radio, and internet-based systems. New sensors are being developed to collect rich soil or crop information that can be used for managingirrigation.

Finally, Martin et al. (2012) describe the wide variety of sprinkler packages available for mechanical-move irrigation automatic machines and how those sprinkler packages are selected.Above Left: A Field VISION control panel operates one of his pivots Above Right: A digital computer screen display showing the exact position of the irrigation pivot, along with how much water is being sprayed on the cropA Zimmatic Pivot Irrigation SystemAn Irrigation electric Field Covered by a Center Pivot Irrigation SystemA Center Pivot Irrigation System in ActionCONCLUSIONThe success or failure of any irrigation system depends to a large extent on careful selection, thorough planning, accurate design and effective management. One thing we can be certain of, the demands of irrigated agriculture will certainly not diminish, they free will indeed increase almost exponentially.SDI systems are most suitable for small and irregular fields, existing small-scale infrastructure, and certain specialty c rops. These innovative technologies require significant investment. In most parts of the world this means government support and incentives. Mexico and Brazil are two leading many countries in providing effective incentives to farmers to invest in modern efficient agricultural irrigation.REFERENCESEnglish, M.J., K.H.A paradigm shift in irrigation management. J. Irrig. Drain.

logical and B. A. King. 2012., D.C. McKinney, and M.W.Syst. 76:1043-1066. James Hardie. 2011.Bjornberg.2012. Droplet kinetic energy of moving spray-plate center-pivot irrigation sprinklers. Trans.

2011. Performance of Drip Irrigation social Systems under Field Conditions (South Africa: Agricultural Research Center-Institute for Agricultural Engineering). Kranz, W. L.Lamm. 2012. A review of center-pivot irrigation control and automation technologies. Applied Eng.Stewart, logical and R.N. Donald. 1990.Singh. 2003. Regional water management modeling for decision support in irrigated agriculture. J.

Martin, D. L., W. R.2012. Selecting sprinkler small packages for center pivots. Trans. ASABE55(2): 513-523.14(4), (1998): 391-398. Playà ¡n, E., and L. Mateos.80:100-116. Rogers, D. 2012.LEPA Irrigation Management for Center Pivots.