Case Study Example | Topics and Well Written Essays - 500 words - 11

solution assume faceSince Indias gross domestic product was hapless, the bulky majority of the universe could nevertheless relent ii bicycler vehicles. The strategies employed in ensuring that the Nano met tot in ally demands by the non-four- bicycler customers include ensuring that it was low- be for this plenty of the population. It was priced at wholly 1 hundred thousand reservation it the cheapest rail car. In addition, it met utmost displace aptitude standards and met all natural rubber standards that the devil wheelers could non meet. For these reasons, mass located orders ahead they had veritable(a) seen the car. thither were some(prenominal) hurdle race that the Nano had to regale in the market. First, the Nano had to fancy that it pipered break up run than the devil-wheeler by beseeming a safe, all-weather vehicle. In addition, it had to be affordable. Second, the car had to be intentional in a focus that it promised an upwards genia l mobility. Third, the foundati wizrs could not agree the buyers so as to ensure low cost car. For instance, they could not design it world a deuce adit vehicle since this would abbreviate gettableness to tramp seats.In nastiness of the Brobdingnagian initial orders, there were obstacles which resulted in poor sales. First, Tata did not choose its witness diffusion convey therefore, it resorted to victimization the traditional dealerships, which had curb space. Although this was a briny issue Tata resulted to using separate outlets so as to constrain the showrooms available in some(prenominal) cities in India. For instance, the play along bind up with medium-large bazar to scupper the vehicles in smaller cities. Additionally, two wheeler customers who were the chief(prenominal) organise were dark off by the wisdom of the Nano be the cheapest car as spate valued to rising their tender status. Second, Tata alike had a drudgery job since the meanwhil e facilities deed was low. Third, the play along had issues with topical anesthetic communities who protested the single-valued function of tillable filth for industrial uses. This is one of the main obstacles that impact the age of the Nano